The Leadership Association

About The Leadership Association

Our Story

Born from the legacy of LeadershipHQ, a trailblazer in leadership development for over 17 years, The Leadership Association is our bold new initiative to cultivate a community of inspired, connected, and empowered leaders across generations.

Hi, I’m Sonia, and my passion for leadership is profound. I’ve always believed that true leadership transcends titles; it’s about individuals rising to the occasion, regardless of their position. Through LeadershipHQ, we’ve dedicated nearly two decades to transforming organisations with tailor-made leadership programs, team-building workshops, and personalized executive coaching. We’ve witnessed the tremendous impact that adept leadership has in sparking change, driving innovation, and elevating teams to unprecedented heights.

Motivated by these successes, I recognised the need to expand our reach. That’s why we launched The Leadership Association. Our vision was to forge a sanctuary where leaders from diverse backgrounds and experiences could converge, exchange stories, support one another, and grow collectively. This is more than just mastering leadership skills; it’s about creating an inclusive community where everyone has the opportunity to flourish.

Sonia mc Donald
sonia

Our Mission

Our mission at The Leadership Association is clear and compelling: to inspire, connect, and elevate leaders of today and tomorrow. We are dedicated to fostering a culture where leadership transcends mere authority—it’s about authenticity, empathy, and perpetual growth. Through our vibrant community, extensive resources, and dynamic events, we are committed to empowering leaders at all levels to unleash their full potential and drive significant change within their organisations and the broader world.

The Leadership Association Offerings

Engage with The Leadership Association through our diverse offerings, including Awards, Certification, Membership, Events, or Programs. Discover more about each opportunity below and find out how you can become a part of our vibrant community, advancing your leadership journey and making a meaningful impact.

Outstanding Culture 2026

Outstanding Culture Certification

Join the growing list of companies who understand the importance of a healthy, thriving workplace culture.

About

Leadership Membership & Community

Where leaders from diverse backgrounds come together to inspire, support, and learn from one another.

🚀  The Power of Community

Peer-based learning increases leadership skill retention by up to 68%.

— Training Industry Group

Leaders who engage in regular community dialogue report 50% greater resilience and 39% lower stress levels.

— Harvard Business Review

Professionals who feel “part of a leadership network” are 4.5x more likely to feel fulfilled at work.

— LinkedIn Workforce Insights

Earn Your Mark of Leadership Excellence

Becoming a member of The Leadership Association means more than just joining a community—it signifies your commitment to unparalleled leadership. Upon certification, you’ll receive the exclusive “Leadership Member Certified” badge, a distinguished emblem of your expertise and dedication. Proudly display this badge on your LinkedIn profile and other social media platforms to instantly elevate your professional standing and showcase your recognized leadership capabilities.

Join The Leadership Association today and let your certification speak volumes about your executive prowess.

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Testimonials

⭐Finally, a leadership community that gets it.

The Leadership Association isn’t just about titles or roles—it’s about people. I joined looking for professional development, but I found a tribe. Real talk, real growth, real leadership.

Jessica T
People & Culture Manager

⭐Every session leaves me inspired and empowered.

The events and masterclasses are unlike anything I’ve experienced—no fluff, just real, courageous leadership insights. Sonia and her team walk the talk.

David R.
Senior Executive, Construction

⭐I’ve grown more in 3 months than in 3 years at my last job.

From the mentoring circles to the curated content, The Leadership Association gave me the confidence to step into a leadership role I’d been too afraid to pursue.

Priya S.
Early-Career Leader

⭐It’s bold. It’s honest. And it’s exactly what we need.

I’ve been part of many professional associations, but none felt this human and heart-led. We’re rewriting the leadership playbook here.

Michael L.
CPO and Founding Member

⭐Leadership is lonely—until you find this place.

Being a CEO can be isolating. The Leadership Association has given me not only tools and strategies but a trusted circle of peers who truly get it.

Aisha M.
CEO & Board Director

⭐Sonia McDonald has created something rare and necessary.

This is not just professional development—it’s personal transformation. I now lead with courage, compassion, and conviction.

Renee D.
Emerging Leader Program Graduate

⭐I came for the learning. I stayed for the community.

The connections I’ve made inside The Leadership Association are priceless. These are my people—leaders who care about leading well and living fully.

Thomas W
GM, Healthcare Sector

Ready to lead louder, smarter, and braver?